Data Literacy Drives Corporate Strategy and Marketing Success

By |2020-12-16T04:17:57-05:00December 1st, 2020|Information Governance and Management|

Business leaders devote considerable resources to implementing data-driven marketing campaigns and corporate strategy. However, if decision makers lack sufficient data literacy, they can easily misinterpret or mis-apply the data. This too often results in costly mistakes and loss of revenue. Data literacy includes the ability to properly understand and evaluate data, then use and communicate that information effectively to drive business outcomes. This implies understanding data sources and context. It also involves the ability to read charts, draw appropriate conclusions and recognize red flags that indicate problems with the data. Understand the Importance of Data Literacy Consider some of the

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