Data Valuation

Consider the power of information. Big data drives investment decisions and informs innovation. On the other hand, sensitive data in the wrong hands can destroy a business practically overnight. Through data valuation, businesses quantify the value of their information—assets they can then use to generate more revenue for the company. For example, in healthcare, effectively managed data about treatment protocols and their outcomes leads to better patient results. In retail, information about customer buying habits drives future marketing campaigns and generates higher sales. And proprietary information delivers a competitive edge to technology and manufacturing companies. However, for all the value