Mobile Retail Data Governance Drives Data Value
According to Mastercard, online retail sales growth accelerated through December 2021, up 61 percent from 2019. Now, up to 73% of consumers do omnichannel mobile shopping. The resulting explosion of mobile retail data presents both a challenge and an opportunity for retailers who implement mobile retail data governance. Convenience Drives Growth Mobile commerce, or m-commerce, encompasses the buying and selling of products and services via mobile devices such as tablets and smartphones. From a handheld device, shoppers order dinner, pay for tickets, deposit checks, or purchase a new kitchen sink. Convenience tops the list of m-commerce benefits for purchasers. They