AI-Driven Retail Information Governance Tackles Data Challenges in the Omnichannel World
Today’s retailers depend on data to improve decision making, increase efficiency and drive customer engagement. However, as omnichannel marketing increasingly dominates the retail space, businesses need to adjust their data strategies accordingly. AI-enhanced tools allow retailers to strengthen retail information governance and optimize data value. For example, IBM offers AI governance solutions to help retailers ensure their AI models are transparent, compliant, and trustworthy. And Vue.ai, a retail automation platform, uses AI to optimize demand forecasting and supply chain management by processing large volumes of data. Information governance involves managing the quality, security, privacy, and accessibility of retail data. Properly