AI-Driven Retail Information Governance Tackles Data Challenges in the Omnichannel World

By |2023-07-28T08:04:11-04:00July 12th, 2023|Cyber-Security, Information Governance and Management|

Today’s retailers depend on data to improve decision making, increase efficiency and drive customer engagement. However, as omnichannel marketing increasingly dominates the retail space, businesses need to adjust their data strategies accordingly. AI-enhanced tools allow retailers to strengthen retail information governance and optimize data value. For example, IBM offers AI governance solutions to help retailers ensure their AI models are transparent, compliant, and trustworthy. And Vue.ai, a retail automation platform, uses AI to optimize demand forecasting and supply chain management by processing large volumes of data. Information governance involves managing the quality, security, privacy, and accessibility of retail data. Properly

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Data Governance Best Practices Drive Retail Business Growth

By |2022-02-17T15:02:05-05:00January 12th, 2022|Information Governance and Management, Safety and Cyber Security|

Successful retailers know the value of information. Armed with data from all facets of the business, from marketing to shipping, retailers use information to gain a competitive advantage. But vast potential comes with inherent challenges. Harnessing data governance best practices allows retail businesses to move past roadblocks and drive success. Business Benefits of Data-driven Retailing When effectively organized and managed, data delivers significant benefits throughout the customer journey. For instance, retailers use data to personalize marketing campaigns and forecast demand for products and services. Knowing customer buying habits boosts upselling and customer retention. Additionally, data provides insights into business processes,

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Mobile Retail Data Governance Drives Data Value

By |2022-02-17T15:12:41-05:00January 5th, 2022|Information Governance and Management|

According to Mastercard, online retail sales growth accelerated through December 2021, up 61 percent from 2019. Now, up to 73% of consumers do omnichannel mobile shopping. The resulting explosion of mobile retail data presents both a challenge and an opportunity for retailers who implement mobile retail data governance. Convenience Drives Growth Mobile commerce, or m-commerce, encompasses the buying and selling of products and services via mobile devices such as tablets and smartphones. From a handheld device, shoppers order dinner, pay for tickets, deposit checks, or purchase a new kitchen sink. Convenience tops the list of m-commerce benefits for purchasers. They

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Mobile Retail Data Delivers Increased Value through Data Governance

By |2021-02-18T03:01:21-05:00January 27th, 2021|Data Compliance, Information Governance and Management|

Retail sales have moved increasingly online in recent years, and mobile devices account for over half of the global website traffic. The pandemic turbo-charged the trend, resulting in 72 percent of consumers shopping via smartphone or tablet device. This increase in mobile purchasing has brought an explosion of mobile retail data, and retailers must adapt. Benefits of Mobile Commerce Mobile commerce (also known as M-commerce) includes selling and buying products and services using mobile devices such as smartphones and tablets. From a handheld device, shoppers can order groceries, pay for movie tickets, deposit checks, or pay for a haircut. For

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3 Critical Data Governance Benefits for SMB Retailers

By |2021-01-18T01:32:58-05:00January 13th, 2021|Information Governance and Management|

In today’s marketplace, small retail businesses depend on data to drive business processes and stay competitive. But that data must remain secure, relevant and accessible if it is to deliver value. Reduced risk, increased trust and improved sales rank high among the data governance benefits for SMB retailers. Data governance includes interconnected policies, beginning with identifying and categorizing data and determining rules for data retention and archiving. Additionally, a comprehensive data governance policy must ensure cyber security and regulatory compliance. Implementing solid data governance takes careful planning, but it delivers key advantages. 1. Reduce Risk Because effective business strategy requires

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Improved Customer Experience, Informed Decisions and Compliance from Retail Information Governance

By |2020-05-22T04:04:53-04:00December 26th, 2019|Cyber-Security, Information Governance and Management|

In the retail industry, data reigns. From market analysis to determining the success of a sales promotion, retailers depend on data to inform decisions and guide strategy. But without a way to organize and protect that data, it provides little value and can even prove a significant liability. Retail information governance promotes data quality and security. Consider a typical scenario. A clothing retailer sells merchandise through its brick and mortar store, as well as online. It gathers financial information online and through point-of-sale terminals in the store. Customers submit product reviews and sign up for loyalty programs. Email campaigns and

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