SPF Records: Ensuring Your Emails Reach the Inbox
Are you using email to market your business? If so, you’re far from alone. According to Forbes, 81 percent of companies have incorporated email into their marketing strategies. However, to get the most out of email marketing, you need to be seen. This means ensuring your emails reach the inbox of your target audience. That’s where SPF records come in. SPF, also called Sender Policy Framework, records are used to authenticate which email addresses are allowed to send messages through your domain. This validation can ensure that your marketing emails reach customers’ inbox, rather than being dumped into spam folders