Data-driven Business Cultures Spark Innovation and Power Decision Making
Successful businesses leverage data to create competitive advantage, inform decisions, optimize processes, and build customer satisfaction. But data-driven business cultures do not happen by chance. Data-driven cultures require both data democratization and data literacy. Data democratization involves the process of making data available to everyone in the organization, regardless of technical skills or roles. Data literacy, on the other hand, refers to the ability of those employees to understand, communicate, and use data effectively. Potential Roadblocks to Building Data-driven Business Cultures Despite having more data available than ever before, uncovering data value can prove difficult. For instance, because of data