Enhance Success with a Data-Driven Business Strategy
While business leaders agree in theory about the importance of data, many have yet to unlock its potential. Implementing a data-driven business strategy involves combining specific business goals with effective data governance, shifts in company culture and appropriate technology. Roadblocks on the Path to a Data-Driven Business Strategy Despite having more data at our fingertips than ever before, many organizations struggle to uncover the value of their data. In fact, the sheer amount of data available can inhibit a company’s ability to generate useful insights. For example, a typical business may gather data from website traffic, customer support tickets, loyalty