Email Compliance Tips to Avoid Penalties and Preserve Goodwill
Email remains an essential tool for business communication. Workers use it to connect with vendors and colleagues. And email marketing presents a cost-effective way to stretch advertising dollars and strengthen customer relationships. However, to avoid penalties and preserve customer goodwill, organizations must ensure email compliance. Companies should be aware of several laws affecting email. For instance, the CAN-SPAM act regulates marketing emails in the United States, with even stiffer laws in Canada. The FTC will levy costly fines and penalties against companies who violate CAN-SPAM. In addition to CAN-SPAM, a growing number of states have begun implementing privacy laws that
