Changing Data Privacy Laws and Retail Consumer Trust
Recently, we reported on the outlook for state and federal data privacy regulations. The changing regulatory landscape we find affects the retail industry directly in several ways. Often caught in the middle, merchants scramble to comply with changing data privacy laws while striving to build customer trust and maintain a competitive edge. The digital revolution that empowers consumers with many shopping choices has fundamentally changed the retail business model. In response to changing consumer attitudes, retail industry leaders now seek a federal privacy framework to bring order and predictability to the evolving patchwork of state data privacy laws. Proposed Data