Data Governance Best Practices Drive Retail Business Growth
Successful retailers know the value of information. Armed with data from all facets of the business, from marketing to shipping, retailers use information to gain a competitive advantage. But vast potential comes with inherent challenges. Harnessing data governance best practices allows retail businesses to move past roadblocks and drive success. Business Benefits of Data-driven Retailing When effectively organized and managed, data delivers significant benefits throughout the customer journey. For instance, retailers use data to personalize marketing campaigns and forecast demand for products and services. Knowing customer buying habits boosts upselling and customer retention. Additionally, data provides insights into business processes,