Mobile Retail Data Delivers Increased Value through Data Governance
Retail sales have moved increasingly online in recent years, and mobile devices account for over half of the global website traffic. The pandemic turbo-charged the trend, resulting in 72 percent of consumers shopping via smartphone or tablet device. This increase in mobile purchasing has brought an explosion of mobile retail data, and retailers must adapt. Benefits of Mobile Commerce Mobile commerce (also known as M-commerce) includes selling and buying products and services using mobile devices such as smartphones and tablets. From a handheld device, shoppers can order groceries, pay for movie tickets, deposit checks, or pay for a haircut. For