3 Ways Companies Gain a Competitive Edge with Data Governance
Organizations sit on a mountain of treasure, and all too often they never manage to tap into its value. Data has the potential to revolutionize decision making, power innovation and drive marketing. Left unmanaged, data brings significant risk. However, successful businesses find their competitive edge with data governance. The challenge rarely lies in gathering enough data. After all, websites, customer interactions, internal processes and even machinery deliver mounds of data every day. Rather, the difficulty lies in generating high-quality data and organizing that data to generate value. For example, a retail company receives data regarding email campaigns, online buying habits