Improved Customer Experience, Informed Decisions and Compliance from Retail Information Governance
In the retail industry, data reigns so the customer experience can be improved. From market analysis to determining the success of a sales promotion, retailers depend on data to inform decisions and guide strategy. But without a way to organize and protect that data, it provides little value and can even prove a significant liability. Retail information governance promotes data quality and security. Consider a typical scenario. A clothing retailer sells merchandise through its brick and mortar store, as well as online. It gathers financial information online and through point-of-sale terminals in the store. Customers submit product reviews and sign