5 Benefits of Data Governance for SMB Retailers
2020 ups the privacy ante for businesses in the United States, with tough new privacy laws taking effect in California and New York. Small businesses may qualify for exemptions from specific regulations. However, the focus on information management brings an opportunity to harness key business benefits of data governance for SMB retailers. 1. Protect Valuable Assets Just two years ago, The Economist pronounced the world’s most valuable resource to be not oil, but data. In retail, data powers all aspects of the business, from sales and marketing to HR and customer service. When retail businesses treat data as an asset,